Here are a few ideas to get you started selling plants online: How you decide to define your own offerings may depend on the climate where you live, your access to wholesale greenery or space to grow, and how much you’re willing to invest upfront. There are more ways to get into the plant selling business than simply shipping houseplants in the mail. Ready to propagate this trend and grow your own plant selling business? Let’s dig in. Three succulents, two cacti, and a string of dolphins arrived in a cardboard box, unharmed and ready to be repotted. Yes, you can ship live plants in the mail! As someone who made her first plant order during the pandemic, I can attest to this fact.
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How to sell plants online: getting started Grounded/Mignon Hemsley Read more about how Sonja discovered the formula for succeeding at TikTok for business. The bulk of Sonja’s sales and traffic come from TikTok, a platform she uses to share humorous and helpful plant advice to more than 350k followers. During the pandemic, her California-based plant business exploded. When she discovered her knack for sourcing greenery and inspiring audiences with her straight-shooting plant content, she quit her job. Sonja Detrinidad started dabbling in plants as a distraction from her stressful career in the mortgage industry. Sonja Detrinidad, Founder, Partly Sunny Projects Partly Sunny Projects Grounded now sells houseplants and accessories from their Washington, DC, headquarters to customers across the country, and offers services like “planterior design” to corporate clients. When Danuelle saw a stat that 33% of millennials, like themselves, owned plants, the two paired up to serve that audience. “We would grow strawberries and tomatoes and peppers.” And Danuelle recalls the houses of all of her relatives being filled with plants. “My mom would always encourage me to keep a garden at the house,” says Mignon. But it was another part of their similar upbringings that inspired their business, Grounded Plants. Meet the experts Danuelle Doswell and Mignon Hemsley, Founders, Grounded Grounded/Mignon Hemsleyĭanuelle Doswell, a marketer and brand strategist, and Mignon Hemsley, a graphic designer, photographer, and DJ, met and bonded over their lifelong love of food.
In a time that felt stagnant, nurturing growth was the antidote. Of the pandemic-borne hobbies, raising plants has it all: physical health benefits, mental health benefits, and a very low barrier to entry. The foliage hoarding started long before the pandemic, but I, like the legions of housebound plant parents everywhere, doubled down.
Houseplants have infiltrated every room in my house.
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